Egal, the company redefining period access by placing free menstrual pads exactly where people need them most—right next to the toilet paper—is closing out its most successful year yet with explosive growth, global partnerships, and a haul of industry awards.

This year, Egal's Pads on a Roll continued its rapid expansion around the world, becoming a go-to solution for airports, stadiums, corporations, museums, manufacturing facilities, public libraries, prisons, and more.

Egal's patented Pads on a Roll system places individually wrapped, tear-off menstrual pads directly next to toilet paper inside the stall, the most logical and discreet place. Each roll contains 40 wrapped pads, joined end-to-end and perforated for easy access. The solution takes less than five minutes to install, and restocking rolls takes seconds.

Ongoing Global Expansion

Since its 2022 launch, Egal is a go-to period solution for schools and businesses worldwide. This year, Pads on a Roll entered some of the world's most high-profile, high-traffic locations, including:

  • Denver International Airport
  • Clinton National Airport
  • Allianz Stadium, Twickenham
  • East London NHS Foundation Trust, Northumbria NHS Trust
  • Serco's UK Justice & Immigration sites
  • Partnership with portable sanitation leader Satellite Industries to bring period products to 20 million porta-potties
  • Manufacturing facilities, including Pepsi UK and Mondelez International
  • Universities—including Cal Poly, Ohio State University, and Liverpool John Moores University
  • Albuquerque Zoo

"Periods are unpredictable," Penelope Finnie, CEO, Egal, says. "Our goal is to eliminate the anxiety of having a period while away from home so people can enjoy life, be productive, and feel confident no matter where they are."

Major Milestones

In addition to their expansion and strategic partnerships, Egal earned significant industry recognition in 2025. The company was honored with a series of prestigious awards celebrating its innovation and global impact, including:

  • TIME Best Inventions 2025
  • Fast Company Innovation by Design
  • International Expansion, Gold Stevie
  • Social Change Maker of the Year (Gender), Silver Stevie
  • 2025 ISSA Australia Excellence Award - Innovation Paper & Dispensing
  • 2025 IDEA® Short-life Achievement Award
  • Metsä Group Sustainability Awards Social Value Impact Award
  • FacilitiesNet / Vision Awards 2025 (plumbing/restroom-related category)

"We are so grateful to be honored for our work and the importance of our mission," Finnie adds. "I couldn't be more proud of our team. They are laser-focused on making sure more people have Pads on a Roll when and where they need them. Having access to period products is essential, and we won't stop until we are everywhere."

A Simple Solution

By focusing on simplicity, Egal is able to accelerate adoption and eliminate the cost and operational barriers that might slow period equity efforts. While many schools have implemented free period resources, Egal is working to make period products free and automatic in all public bathrooms. 

In 2025, Egal also introduced its new plant-based pad, now available in the U.K. and the EU and containing no petroleum products.

Users agree Pads on a Roll is a public bathroom must-have:

A fan at Allianz Stadium comments, "I saw them as I walked into the bathroom and thought how clever. Next thing I know, I had started my period without realizing and had nothing on me. Egal's Pads on a Roll were an absolute lifesaver watching the World Cup bronze and final matches, which made for a long day." 

An employee at Pepsi UK shares, "This is a brilliant initiative. Having sanitary products available for free is amazing in itself, but having them in the stall makes you feel even more discreet about it and you don't have to worry about a surprise accident. 10 out of 10. I wish we could see more of this around the world. Wonderful initiative."