The Eastern Bag and Paper Group announced that they have rebranded and evolved the company name; they will now operate as EBP Supply Solutions. The rebranding – which includes the renaming, a new logo and an all-new website, – was more than a year in the making.

“We evolved our name to better convey the broader scope of our product base and to underscore our dedication to provide a range of unique solutions that help businesses thrive,” said Meredith Reuben, CEO of EBP. “While our business is expanding, we remain committed to the personalized service our customers expect.”

The new brand platform reinforces the customer-centric approach that EBP focuses on making supplies work harder, so customers can work smarter. The company not only offers supplies, but delivery, consulting, training, and equipment repair services as well.

“EBP becomes a trusted partner by providing the right product for the job, ensuring the proper training and service, and focusing on cost benefits – all key wins for our customers so that in the end they can shine,” said Michael Kaplan, vice president of marketing for the company.