Sales consultant and Sanitary Maintenance columnist Dave Kahle will be hosting a two-day seminar for sales managers in Orlando, Fla., December 6 and 7, 2012
The most under-trained person in the distribution world is the sales manager.
“Our experience tells us that probably fewer than 10 percent of all sales managers have any education in how to do their job well,” says Kahle. “That causes all kinds of problems. Many sales supervisors, since they are unsure of how to go about their jobs, default to laissez-faire management — they abdicate the important decisions to the salespeople. Or, the company becomes frustrated with the lack of consistency in the sales processes, the absence of accountability in the sales force, and the difficulty in implementing change within the sales force. As a result, sales productivity suffers, as does the company’s net profits and market share.”
The seminar is built on the premise that no one has enough time in today’s challenging economy. It is focused on the Kahle Way Sales Management System, which explores the five key processes that enable first-line sales/branch managers to excel at jobs for which they were not trained:
· Hiring new salespeople
· Coaching and counseling
· Setting individual goals
· Monthly conferences
· Managing the training and development of your salespeople
For more information, contact The DaCo Corporation at 800-331-1287 or