Clorox Healthcare Disputes Competitor's Misleading UV Claims
The following is an official Clorox Healthcare Statement:
After Xenex made advertising claims about UV devices that Clorox Healthcare deemed as false and misleading, Clorox brought the matter to the attention of The Better Business Bureau’s National Advertising Division (NAD) who reviewed Xenex’s claims. During this review, Xenex provided no support for its claims, and instead, voluntarily committed to discontinue the express and implied claims at issue. Despite the NAD decision, Xenex is not honoring its commitment to discontinue all of its express and implied claims and is instead aggressively pursuing several of them. The claims about UV systems, that Clorox Healthcare maintains Xenex has not substantiated, are related to the safety, speed and efficacy of UV systems with mercury lamps. The Clorox Healthcare Optimum-UV System is safe when used as directed.
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