Sanitary Maintenance, Contracting Profits and Housekeeping Solutions magazines announced the second virtual event of 2011 – Cleaning Innovations Virtual Conference & Expo: Green. Sustainable. Smart., which will be held on September 14, 2011 and archived on The online event will provide attendees with access to industry experts and suppliers that focus on green and sustainable cleaning in the commercial cleaning market.

"What makes this event unique is how it brings industry players together by making valuable information and tools accessible 24/7," noted Group Publisher Rob Geissler. "Sanitary Maintenance, Contracting Profits and Housekeeping Solutions magazines, have the credibility, expertise, and reach into the cleaning market that leading suppliers have come to rely upon to be a catalyst for sales opportunities. Cleaning Innovations is a great way for brands to carry their message beyond the tradeshow floor and to engage audiences who are unable to travel to events.”

The virtual tradeshow provides a cost-effective and less time-intensive way for jan/san distributors, building service contractors, in-house service providers and facility executives to learn more about third party green certifications, sustainable waste management programs, training a green staff, energy saving cleaning strategies and water conservation.

Cleaning Innovations: Green. Sustainable. Smart. will offer attendees multiple online locations to meet their specific educational and business needs including a plaza, exhibit hall, auditorium, networking lounge and resource library. Speakers and exhibitors will inform, interact, and network with attendees. However, unlike a traditional tradeshow, the interaction is conducted via Webcasts, scheduled group chats and instant messaging. Exhibitors will also provide information and demonstrations via virtual booths, and engage with attendees using online chat for private conversations. Attendees will benefit from additional online networking tools such as text chat, vCard exchange and more.

Cleaning Innovations: Green. Sustainable. Smart. is expected to attract hundreds of cleaning professionals from across the country. The event will be promoted via an integrated marketing campaign led by Sanitary Maintenance, Contracting Profits and Housekeeping Solutions magazines. Attendee registration is free to cleaning professionals.