Circle K, ONE HUNDRED Restrooms Announce Partnership
Circle K and ONE HUNDRED restrooms are joining forces to set the new standard for restrooms at highway service stations of Circle K in Sweden.
Hygiene, health and comfort are the three cornerstones of this innovative Dutch restroom concept, which will already be open for customers at four Circle K Flagship stations before the summer: Knivsta, Floda, Örebro and Gränna.
These four stations are part of a bigger project that Circle K is currently rolling out in Sweden: the building of Flagship stations.
“We want to introduce a new level of restrooms along the highways in Sweden, and therefore we teamed up with ONE HUNDRED restrooms to pilot their concept at a selection of our sites in Sweden. We will closely follow the customer feedback and hopefully this is the future of restrooms for Circle K in Sweden, says Per Selin, sr. manager, Real Estate Development in Sweden.
ONE HUNDRED restrooms offer visitors services to "Relieve, Refresh, Reload" that turns a toilet visit from a necessary evil into a reviving micro break. The facilities will include many new features beside the design, experience and cleanliness, like interactive mirrors and free health-checks.
The company has been active in Sweden since 2019 with restroom locations in Gallerian mall and Citycons Liljeholmstorget in Stockholm. Due to the balanced mix of design, technology and service ONE HUNDRED restrooms is highly valued by both customers and partners.
“We are very happy to partner with the number 1 convenience brand in Sweden. This partnership with Circle K and other new partnerships in Europe give us confidence that our concept is seen as the most innovative and relevant solution in the market. We can’t wait to see how customers react to the new experience”, says Bram Gleichman, co-founder and CCO of ONE HUNDRED restrooms.