Cascades announced its Cascades Antibacterial paper towel has been named a 2013 Edison Awards Finalist in the Consumer Packaged Goods: Cleaning Solutions category.
The internationally distinguished award program symbolizes the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain at the forefront of innovation, creativity and ingenuity in the global economy. Award winners will be announced on April 25, 2013 at the Edison Awards Annual Gala, held in Chicago, Ill.
Technology for Hand Hygiene
The Cascades Antibacterial paper towel provides a simple and effective way to further reduce bacterial contamination and transmission by killing over 99.99 percent of harmful bacteria almost instantly unlike ordinary paper towels. By integrating a safe active ingredient into a dry format, the distinctly green-colored paper towel compensates for people’s imperfect hygiene habits without changing the way they wash or dry their hands.
“We are honored to be considered for such a renowned award, among so many other great innovations,” said Suzanne Blanchet, CEO of Cascades Tissue Group and product champion. “While our Antibacterial paper towel is a groundbreaking innovation, it also makes good common sense for human health. We believe the product will revolutionize the paper towel’s role in proper hygiene because of its efficacy and because it doesn’t require a change of habits. Now everyone can help control the spread of bacteria!”
Since 1987, the Edison Awards have recognized and honored some of the most innovative new products and business leaders in America. The ballot of nominees for the Edison Awards is judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists’ success in meeting the award criteria of Concept, Value, Delivery and Impact.
“More than any year, this year's slate of Finalists demonstrate the enormous value of teamwork, experimentation, consumer focus, market awareness and game-changing success,” said Frank Bonafilia, Edison Awards’ executive director. “It’s exciting to see companies like Cascades continuing Thomas Edison’s legacy of challenging conventional thinking.”