CFR announces that its goal in 2012 is to put a much greater emphasis on what the company calls "responsible cleaning."

According to Doug Berjer, product manager for CFR, responsible cleaning refers to cleaning strategies that are designed to help protect the environment as well as natural resources, specifically water.

"We want cleaning professionals and carpet cleaning technicians to be more aware of the need to use water responsibly. Historically, it has just not been much of a concern. But responsible water use is a growing problem that will impact both the jansan and carpet cleaning industries in the near future."