CASE STUDY: How to Please Environmentally-Conscious Clients
Gene Weed has been the owner/operator of Sunsett Building Services since 1995. He cleans 57 facilities in the Portland metro area that cover three million square feet of space. His client base is very aware of the environment, green cleaning and Indoor Air Quality (IAQ).
“It’s a given around here that everyone’s concerned about going green and air filtration,” said Gene. “They want to know what chemicals you’re going to use and if your vacuums improve air quality. Basically, to make sure you’re not doing more harm than good.”
One potential client, a recently refurbished medical facility, asked for a demonstration of his floor care routine to make sure their new hardwood-look laminate flooring would be protected and that the building would be kept healthy.
“They were concerned about the new floors beings damaged. They didn’t want us to use brooms or dust mops, because dirt gets kicked up into the air and gathers in the corners,” said Gene. “And, as a medical facility, they were really worried about IAQ.”
To try to alleviate their concerns, Gene showed them his ProTeam backpack vacuums that use only suction to capture dust and dirt without pushing it around the floor or kicking it up into the air. Plus, the vacuums have Four Level® Filtration to capture miniscule pollutants, allergens, and asthma triggers.
“The ProTeam backpacks were a huge selling point,” said Gene. “They were really happy when they saw them. I’m pretty sure that’s why I got the account.”
As more and more facilities want Cleaning for Health rather than appearance, Gene’s ProTeam backpacks are helping him satisfy the pickiest customers. Visit booth #2156 at ISSA Las Vegas 2013 to see ProTeam backpack vacuums in action.
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