Brady Celebrates 70 Years And Launches Charitable Giving Program
Brady, a full-line janitorial supply, equipment and foodservice distributor, is proud to announce its milestone 70th anniversary being commemorated with the debut of a new logo, branding platform and charitable giving campaign “Brady Shines.”
Per Travis Brady, President, CEO, and 3rd generation family owner, the company’s success is attributed to strong corporate culture, exceptional employees and long-standing partnerships. “It has always been at our core to raise expectations and then deliver even more,” he says. “And our strong sense of family has helped sustain us through the decades. I am extremely proud to achieve this milestone.”
Started in 1947 as City Janitorial Supply by Feurman Brady, the company became Brady Industries in 1974 when Bill Brady took the reins with a total of 11 employees. Today, Travis Brady, Ryan Banks (Michelle Brady), Kevin Brady, and Tyler Brady are part of the family company, which has grown to a 15-branch, 320+ employee organization. In 2000, Brady Linen was formed to meet the growing needs of laundry services in Las Vegas. After great success across the globe, Brady Linen Services and AC Linen Supply merged in 2014 to form a national hospitality laundry company, with Eric Brady as co-CEO.
Brady has seen tremendous growth both in geography and in market segments. In 1999, the second branch opened in Salt Lake City, Utah. Today, Brady has 15 distribution centers in 8 states including its first east coast location in Washington, DC and the newly opened Los Angeles, CA branch. This expansive presence led to the recent creation of a National Accounts Division at Brady to better service multi-location customers. This new division will work closely with SMA – Strategic Market Alliance, the national cooperative Brady is a member/owner in. In addition to territory expansion, Brady now offers more than just janitorial supplies including Equipment, Laundry, Warewash, Service and Foodservice divisions.
To benchmark Brady’s 70th Anniversary, an evolution to the logo and a new tagline are debuting. “Honestly Better”, Brady’s new tagline, is the result of an intense industry evaluation. “We wanted to emphasize why customers do business with us,” says Travis Brady. “We provide a fresh approach and valuable solutions. The new tagline is not only a reflection of who we are, but a continuous challenge to be honestly better in everything we do.”
Accompanying this new branding platform is a fresh take on the Brady logo. “We did not want to diminish the brand equity built in the former logo, but wanted to modernize the look,” adds Brady.
Brady has a long philanthropic history that is now being formalized into the Brady Shines charitable giving campaign. Meant to encompass all initiatives including monetary, volunteerism and more, Brady Shines will be an education-focused program with monies set aside each year to support schools, youth organizations and any other program in need. “I am so proud of how we support all our local communities,” says Travis Brady. “Brady Shines allows us to focus those efforts in a formalized way. We are committing $100,000 annually to support this program. I am excited to see how Brady Shines grows in the coming years.”
Brady will celebrate its 70th anniversary with a national sales meeting in Las Vegas April 24-25 followed by a customer appreciation event featuring 70+ supplier partners at its headquarters on April 26, 2017.
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