Avetta New CRO

Avetta announced the appointment of Jeff Kristick as its chief revenue officer (CRO). In this newly created role, Jeff will lead Avetta's global revenue operations. Jeff brings over two decades of go-to-market experience in the enterprise and Software as a Service (SaaS) sectors.

"Jeff’s appointment to our new CRO position comes at a pivotal time when Avetta is enjoying strong revenue growth and profitability. We’re thrilled to have Jeff join our leadership team as we scale our organization for the next phase of growth,” says Arshad Matin, Avetta CEO.

Prior to joining Avetta, Jeff held leadership roles at TIBCO Software including senior vice president of TIBCO Sales for North America and Europe. During his time there, he helped lead initiatives to achieve their next level of financial, operational, and market success.

Before TIBCO, Jeff held an operational role as the president of Meridian Knowledge Solution, as well as sales and marketing roles at Oracle, SAP, SuccessFactors, Plateau Systems, and Siebel Systems.

Jeff holds a bachelor’s degree in mechanical engineering from the United States Naval Academy, and a master’s degree in business administration and operations from Kellogg School of Management at Northwestern University.