ACI Launches #OurFutureIsClean Social Media Challenge
To celebrate the launch of the American Cleaning Institute’s (ACI) 2022 Sustainability Report, ACI led a social media challenge, ‘Our Future is Clean,’ throughout the month of October.
To participate, member companies and their staff posted on Twitter with the hashtag #OurFutureIsClean, sharing images or videos of the actions they’re taking to be more sustainable, from large initiatives to individual commitments. Many of these actions directly support the industry’s ambitious sustainability goals.
ACI had the goal of collectively reaching 100,000 impressions. We are excited to share that we were able to reach over 410,000 impressions, far more than we expected.
A special congratulations to IFF for winning the #OurFutureIsClean social media challenge.
As a result of reaching our goal, ACI is donating $20,000 to DigDeep, a human rights nonprofit working to ensure universal access to reliable and safe water and wastewater services within the United States.
Access to clean water is a human right. Yet, today, over 2.2 million Americans live without running water or a flush toilet at home, while tens of millions more face water access issues stemming from contamination or unaffordability. DigDeep is the first nonprofit focused on closing this ‘water access gap’ here in the United States. Their community-led projects have installed clean running water into hundreds of homes through their Navajo Water Project (on the Navajo Nation spanning Arizona, New Mexico and Utah) and Appalachia Water Project (West Virginia). DigDeep also invests in research, advocacy and workforce development to close the water gap once and for all.
“ACI and our member companies place a high priority on programs that help provide better living for individuals, families and communities,” says Melissa Hockstad, ACI president and CEO. “That’s why we are proud to highlight and support the mission and efforts of DigDeep.”