Cropped of a business teams hands clasped together in a fist bump, showcasing their camaraderie and unity. The image captures the essence of teamwork and collaboration in a professional setting.


Empowering cleaning professionals to take ownership of their role creates a culture where excellence becomes the norm. This means involving team members in decisions that affect their work, like choosing equipment, giving feedback on cleaning protocols, or piloting new products.

In schools, for example, a custodian might suggest a safer or quicker way to clean up during passing periods. In hospitals, a housekeeper may have insight into high-touch areas that go unnoticed. In hospitality, a room attendant’s perspective can help improve room turnaround processes. These voices matter.

When workers of all ages are asked for input and see their ideas in action, they’re more likely to stay and invest in the outcome. 

Leading With Kindness 

Kindness isn’t soft, it’s strategic. Kindness in leadership is shown through empathy, accountability, and consistency. It’s walking the floor and asking, “How’s your day?” and meaning it. It’s following up when someone shares a concern. It’s remembering birthdays. It’s being firm without being harsh. 

Kindness is also about how we correct mistakes. It’s holding high standards but delivering feedback with respect. It’s understanding that someone may be struggling outside of work and showing grace when appropriate. 

When team members feel psychologically safe—when they know they won’t be humiliated or ignored—they bring their full effort, loyalty, and ideas. Kindness is the universal language for every generation. 

Creating a Culture of Belonging 

The best cleaning teams feel like families. Not because everyone is the same but because everyone feels seen. Initiatives that support this might include: 

  • Peer-to-peer shoutouts
  • New hire welcome rituals
  • Team-building events or shared meals
  • Mentorship pairings between generations
  • Celebrations of cultural holidays or staff milestones

These don’t have to be expensive or elaborate. A handwritten card, a printed certificate, or a potluck lunch can go a long way. What matters most is consistency and sincerity. 

The cleaning industry is essential and the people who power it deserve to feel essential too. Engagement and recognition aren’t bonuses; they’re building blocks for productivity, quality, and retention. 

Whether you're managing a hospital EVS team, school custodians, hotel room attendants, or a night cleaning crew in a corporate high-rise, the formula is the same: lead with presence, recognize often, and treat people with dignity and kindness. Tailor your approach by generation, lead with emotional intelligence, and build a culture where every team member feels seen and valued. 

When leaders get this right, motivation rises, pride grows, and excellence follows. 

David Green is the Founder and CEO of Rediscover Clean, a consulting and leadership development company focused on luxury hotel housekeeping, healthcare EVS, and operational performance improvement. With nearly 40 years of experience in hospitality and healthcare operations, David has led teams for organizations including Cleveland Clinic and The Ritz-Carlton Hotel Company.

David specializes in leadership development, workforce engagement, operational assessments, labor optimization, sustainability initiatives, and service excellence strategies for hospitals, hotels, and facility service organizations. Through Rediscover Clean and the Yer A Rockstar Leadership Academy, he works closely with frontline leaders and executive teams to create practical systems that improve quality, accountability, employee engagement, and operational consistency.

Known for his “Leading with Kindness is the New Cool” philosophy and his Kindness Metric Driven Leadership approach, David combines operational expertise with entertaining and engaging teaching methods designed specifically for frontline service industries. He is a frequent speaker on topics including leadership, employee engagement, cleaning for health, sustainability, and operational efficiency. David is also a contributing industry writer for Cleanlink as well as other publications and podcast host who enjoys blending leadership development with music, storytelling, and real-world operational experience. 

Follow David on LinkedIn here

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Motivating Cleaning Teams Through Engagement and Recognition