BSCs Targeting New Markets For Growth
According to the study, “Janitorial Equipment and Supplies,” from the Cleveland-based research firm The Freedonia Group Inc., building service contractors’ janitorial supply purchases are predicted to grow at a faster rate than in-house cleaning staffs because outsourcing is expected to increase in a number of markets. That’s good news for BSCs who have continued to see revenue from traditional commercial accounts shrink as a result of the recession.
All year Contracting Profits has been profiling the diverse markets BSCs service as a means of making up for the lost commercial facility profits. This month we look at stadium cleaning, a niche, but high-profile account base for BSCs. Last year, Marsden Bldg. Maintenance gave me a behind-the-scenes cleaning tour of Target Field, at which time company CEO Guy Mingo commented that stadiums are a great growth opportunity, because “not every contractor will be able to do it, so if you’re good at it, you’ll be competing against a smaller group of contractors.”
Mingo is not alone in his thinking. According to a recent Contracting Profits’ study, 28 percent of BSCs are targeting stadiums and the recreation market for growth, up from 22 percent in 2010. This is one example of BSCs not letting the recession get in the way of growth. Our research shows plenty of other examples, too: the number of BSCs servicing industrial, healthcare, education, government and transportation facilities increased between 2010 and 2011. And even more contractors than last year are indicating that these markets are targets for growth.
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