Cleanlink News | 1/3/2013
IICRC to Be Featured on "Designing Spaces"
The Institute of Inspection, Cleaning and Restoration Certification (IICRC) announced it will be featured on the show "Designing Spaces" airing on Lifetime. The segment, "Creating a Healthier Living Environment," will air on Jan. 4 and Jan. 31 at 7:30 a.m. ET/PT and will highlight the importance of choosing a professional, IICRC Certified Firm.
The IICRC partnered with "Designing Spaces" to showcase to U.S. consumers how IICRC Certified Firms stand out from the competition. The show's one million viewers provided an ideal opportunity for the IICRC to increase awareness and serve as a voice on behalf of the industry.
"Designing Spaces" is the signature home improvement television series that travels all over the country redefining and redesigning space. The show provides real-life solutions to real-life problems for homeowners, representing a resource of learning and a trusted name in home remodeling, home decorating and home design that viewers know and respect.
"In this segment, the IICRC discusses professional carpet cleaning and its role in creating a healthier indoor environment," said Hank Unck, chair of the IICRC Marketing and Communications Committee. "The show positions the IICRC as the leading resource for consumers looking to find reputable, professional and knowledgeable cleaning, inspection and restoration services."
Rachel Adams, the president of Indoor Environmental Management, Inc., serves as the on-air spokesperson for the IICRC. Word of Mouth Carpet Restoration, a Fort Lauderdale-based Certified Firm, represented the IICRC by demonstrating how a certified, professional firm cleans.
"Filming this segment helped me think about the IICRC from a different perspective, the consumer perspective," said Adams. "Carpet cleaning technicians and companies are not all the same and it's very important for a homeowner to know the difference in order to make an educated decision."
Once the segment airs, it will be available for IICRC Certified Firms to download and use in their marketing materials.
"As a Certified Firm, we understand how important it is that consumers understand what it means to hire an IICRC certified professional," said Eric Vander Wiede, owner of Word of Mouth Carpet Restoration. "This segment is one step the IICRC is taking to help promote our certifications."
Tune into "Designing Spaces" on Jan. 4 and Jan. 31at 7:30 a.m. ET/PT.