This is Lisa Ridgely, deputy editor of Contracting Profits magazine, and this CleanTip focuses on how blogging can be beneficial for BSCs.

With the Internet now the number-one source turned to for information, it has become easier and more realistic for business owners to host and maintain a Website, blogging is one way to establish expertise and rapport, keeping customers and potential customers returning on a regular basis. Not too many building service contractors have jumped on the blogging bandwagon, but as the practice is a credibility-booster, drives traffic to a site and builds relationships with readers, it’s likely to continue to increase.

Bob Croft, president of CBN Building Maintenance in Phoenix, Ariz., discusses his motivations and experience blogging for his company’s Web site as well as for an industry networking site.

posted on 11/5/2009