Sales & Marketing: Deliver A Message That Sticks
Magnetic Attractions’ customized, cost-effective, magnetic promotions offer cleaning contractors and home service providers a creative way leave an impression on clients with a message that sticks.
“Studies estimate that a magnet on a refrigerator is viewed 20 times per day, per person. That’s more than 7,300 times per year,” says Magnetic Attractions’ national accounts manager Jim Lane. “The kitchen refrigerator is a valuable piece of real estate.”
“Magnets have a perceived intrinsic value that make people want to hang onto them,” says John Dowling, general manager of Magnetic Attractions. “People put magnets on their filing cabinets, refrigerators, toolboxes, shelving systems, and just about anywhere they’ll stick. This keeps a company name, logo, Web site, phone number — whatever their desired message — front and center.
Magnetic Attractions customized promotional magnets can help home service providers of plumbing, heating and cooling repair or home maintenance services increase new and repeat business, generate referrals and make direct mail campaigns more successful.
Consider the following solutions from Magnetic Attractions...
* Magnetic business cards: For just pennies more than the cost of professionally printed, paper business cards, traditional business cards can become a functional, promotional magnet. Imagine the power of a card that stays on a filing cabinet, rather than in it.
* Magnetic, die-cut shapes in unusual sizes or creative designs: For a more attention-getting option, Magnetic Attractions offers custom-printed, die-cut magnetic promotions. Consider the shape of a home, a toolbox, or a delivery truck -- any visual element that represents the product or service. “Licensed cartoon characters, photo cut-outs, sports team mascots, flowers with pop-out photo frame centers,” we’ve done it all,” says Dowling.
* Magnetic paper inserts: For volume-driven promotional opportunities, MagneCote® provides a lightweight magnetic sheet that can be printed, die-cut, perforated and laminated. And then, it can be bound into, tipped onto, or otherwise inserted into traditional paper-based print media. With a magnetic advertising insert in a local or regional phone directory, real estate viewbook, or magazine, readers not only see the message, but peel and keep the magnetic ad.
* Magnetic DryPeel postcards: For direct mailers that stand out from the crowd, consider postcards with an attached, DryPeel magnet that easily and cleanly pulls off of the paper delivery vehicle. Long after paper portion has been discarded, the magnets remain to keep contact information top-of-mind.
* Magnetic PeelAway promotions: For a promotional story in three acts, use three printed surfaces: The first surface presents a printed face stock with an indication to ‘peel here.’ Pulling off the first surface, recipients see a printed message on the reverse side of the paper substrate, as well as the four-color printed message on the remaining magnetic promotion. The level of users’ engagement makes PeelAway well suited for promoting new services, special offers, or cross-promotion between contractors, services representatives, or other partners.
* Magnetic marketing: Increase the functionality of any marketing effort with a magnetic calendar or sports schedule. Other popular choices for imaginative expressions include magnetic puzzles, picture frames, word scrambles, and write on/wipe off memo boards.
By investing in state-of-the-art, digital printing with computer-to-print precision, as well as traditional, four-color process and spot-color flexographic printed magnets, customers can take advantage of variable printing capabilities for personalized and market-specific messages. “Different phone numbers for different zip codes, no problem. Different branches in different cities, no problem. Different Web sites for different markets, no problem,” Dowling says with confidence. “As long as we have the correct artwork and data, we can handle it.”
To facilitate such transfers, MagneticAttractions.com includes an FTP for fast and accurate digital artwork uploads.
Dowling emphasizes, “Each order includes a no charge proof — either electronic PDF proof or laser print-out — and our high-quality, four-color process printing as part of our standard pricing and customer service. There are no additional set-up charges.”
