How she shines: Leadership: I lead with integrity, directness, and accountability. Over more than 20 years, I've earned trust by doing every job in this industry myself, from Office Assistant and Technician to General Manager and Owner. My team knows I will never ask them to do something I wouldn't do. I communicate honestly with employees, clients, and adjusters, even when the conversation is difficult, because trust is the foundation of our business.
Technology: I bring innovation to how we run and grow our companies. I'm highly skilled in Xactimate, which helps us produce accurate, defensible estimates and strong insurance relationships. I build and manage our company websites myself. I also design and run our marketing campaigns and programs, such as our PuroBingo campaign for adjusters, clients, and vendors, which uses digital tools to keep us connected with the people we serve. I focus on technology that makes our work more efficient, our communication stronger, and our brand more visible.
Community: I believe restoration professionals have a responsibility to their communities beyond the job site. I served six years on the board of Vermont Works for Women, including as Board Chair in 2023, helping women access careers in nontraditional fields like restoration and construction. I also served on the Burlington City Fire Commission, bringing a restoration perspective to public safety and emergency response. And every day, my team and I show up for families and businesses on their worst days.
Teamwork: One of my greatest strengths is recognizing talent. I've built our team by finding and bringing on some of the best people in the business, and then giving them the trust and support to shine. I don't micromanage great people; I put them in the right roles, back them up, and let them lead. I still work alongside my team in the field, during storms, and after fires. I also build strong partnerships with adjusters, property managers, vendors, and subcontractors, because recovery is a team effort.
Development: I have never believed in "good enough." I've continued to grow through industry certifications, including mold inspection and IICRC training, and through programs like the SBA Emerging Leaders Program. I apply that same commitment to my team through ongoing training and clear processes, and to our business by expanding into new services such as dryer vent, HVAC, mini-split, and carpet cleaning. Growth, to me and for the people I lead, is a constant.
Together, these strengths reflect the kind of leader I strive to be: authentic, hands-on, forward-thinking, and committed to making both my company and this industry stronger.
Years in the industry: 21 years
Job responsibilities: As Owner and General Manager of PuroClean Managed Services of Vermont, I oversee all areas of the business, including: operations and emergency response for water, fire, mold, and specialty services cleaning division; estimating and pricing in Xactimate, and working with insurance adjusters and carriers; financial management, including budgeting, job costing, billing, and profitability; sales, marketing, and building relationships with adjusters, agents, property managers, and referral partners; hiring, training, and leading our team, and managing HR and company policies; overseeing large commercial and residential projects from first call to completion; growing our specialty services: dryer vent, carpet, duct cleaning, mini-split, and HVAC; and creating the systems and processes that keep the company efficient and accountable.
As Co-Owner of Phase Two Construction, I focus on the business side of our insurance reconstruction company, including: accounting and financial oversight; job costing and project profitability tracking; overseeing the customer experience; building and managing the company's systems and processes; managing our website and online presence; and coordinating with PuroClean so customers have one team from mitigation through rebuild.
Career path: I started in 2005 as an Office Assistant and immersed myself in every part of the business. In 2008, the company was acquired under the ServiceMaster brand, and the new ownership trusted me to launch a new franchise in Vermont. At about 25, I served as the founding leader of that office, acting as general manager, marketer, project manager, and technician. In the first 18 months, I generated over $1 million in sales. That success led to a promotion to General Manager of the largest New Hampshire office. I managed large-loss commercial, storm, and fire projects. The organization grew into the largest ServiceMaster franchise in the world. I later chose to return to Vermont and moved into a regional business development role covering Northern New England. There, I consistently ranked as a top performer.
In 2015, after my son was born, I joined PuroClean of Vermont as Business Development Manager. The company was small and mostly residential at the time. Alongside the owner, I helped launch a construction company so we could offer clients a complete mitigation-to-rebuild solution. I later sold that construction company. In 2023, I became a partner in PuroClean of Vermont. Since I've been involved, mitigation revenue has tripled, and the business has shifted to about 60 percent commercial work. Today, we rank in the top 10 percent nationally for mitigation sales and are the top 5 percent PuroClean franchise in New England, serving a market of about 250,000 households. In 2026, we launched a new construction company called Phase Two Construction, a reconstruction company built to grow alongside PuroClean, which will exceed $2 million in its first year.
I got here by saying yes to opportunities, learning every job, trusting my instincts, and outworking the challenges in front of me. Restoration didn't just give me a career. It gave me a future.
Best advice received: The best advice I ever received was to know my worth and not wait for permission. As a young woman in a male-dominated industry, it would have been easy to wait for someone to hand me opportunities. Instead, I learned to trust my instincts, speak up, and take the chances in front of me. That advice shaped every major step in my career, from launching a new office to becoming a business owner
Fun fact: People are often surprised to learn that I lived in Africa as a kid. My father was in the military, so we moved often, and living overseas at a young age taught me to adapt quickly, embrace change, and feel comfortable in unfamiliar situations. Looking back, those lessons prepared me for a career in restoration, where every day is different, and you have to be ready for anything.