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Heather East

2026 Woman of Clean

Heather East

Director of Business Development

GRBS (Grand Rapids Building Services)

How she shines: Heather demonstrates exceptional integrity and a genuine commitment to customer service that is evident in the way she serves both her customers and her community. She takes the time to understand the needs of others, build meaningful relationships, and find solutions that create lasting value. Her impact extends well beyond her day-to-day responsibilities. Heather has helped develop community outreach and volunteer programs and has played an important role in programs that have awarded hundreds of thousands of dollars to deserving individuals who have overcome significant personal hardships.

Professionally, she works closely with customers and operational teams to identify opportunities for improvement and develop systems that strengthen the consistency and quality of service. She does not simply address immediate concerns. She works to understand the underlying issue and develop solutions that improve the overall customer experience.

One of Heather's greatest strengths is her ability to connect with people. Her genuine approach builds trust, encourages open communication, and allows her to quickly identify root issues and resolve concerns effectively. She combines a strong commitment to people with an ability to turn those relationships into meaningful improvements for her customers, her organization, and the community.

Years in the industry: 22 years

Job responsibilities: Heather oversees customer satisfaction and client relationships, ensuring service expectations are consistently met and opportunities for improvement are addressed; leads new business development efforts, including identifying growth opportunities, developing client relationships, and supporting the sales process; directs new business implementation, coordinating the transition from sales to operations to ensure successful account launches and long-term client partnerships; contributes to operational strategy and organizational planning, helping develop processes and initiatives that improve service quality, efficiency, and sustainable growth; supports and participates in community outreach initiatives that strengthen relationships between the organization and the communities it serves; and helps develop and support school scholarship programs designed to invest in students and create opportunities within the local community.

Career path: Heather has worked hard with the highest integrity, making her a vital person within her organization. Her work ethic and integrity have always allowed other people within the company to know they could rely on her and receive a quality result.

Best advice received: Heather has received a lot of career advice from the people who taught her to hold the highest standards. From previous owners to knowledgeable people, she has always been fortunate to be surrounded by great individuals and be in a place where everyone brings the best out of one another.

Fun fact: She, along with her sister, mom, and grandma, have over 100 years of service at GRBS combined.