A growing trend in the cleaning industry is for products to provide an environmental reassurance, if you will, so as not to contribute to the deterioration of our ever-increasingly fragile environment. This is a tricky balance of performance and safe products. The products after all, have to bottom line, do exactly that, perform. Sacrifice should not be made for product efficiency in search of being green.

The Von Schrader Company submitted our Anti Re-Soil Low pH Detergent concentrate for certification and has since received the Green Seal of approval. This product meets all the criteria as regulated by the Green Seal standards.

Green Seal is an independent non-profit organization dedicated to safeguarding the environment and transforming the market place by promoting the manufacture, purchase and use of environmentally responsible products and services. Founded in 1989, Green Seal provides science – based environmental certification standards that are credible, transparent and essential in an increasingly educated and competitive market place. As the leading certification body, Green Seal has pioneered identifying and promoting environmentally preferable products.

A member of the Global Ecolabeling Network (GEN), Green Seal is a multi – attribute program - it looks at the entire life cycle of product from the raw materials used to make it to whether it is recyclable or disposable.

Standards must meet the US Environmental Protection Agency (EPA) requirements, International Standards Organization (ISO) requirements and the requirements of third party certifiers.

Green Seal is listed under approximately twelve state purchasing policies, and several local municipalities purchase green products based on Green Seal certification.

Green Seal works closely with the US Army, the US Department of Energy, the US Department of Interior and the U.S. Postal Service. Products that have Green Seal certification are also listed in the state of New York's purchasing guidelines for schools.

Without question, the so-called greening of the planet is critical. Marketers, who want to position their products as being politically correct, can also abuse green as a buzzword. As has been the case with other certification bodies, so-called quazi –Green labeling might be used to lure more sales and users who wish to be perceived as environmentally friendly.

The Von Schrader Company has always diligently worked toward having products that perform as well as having the least amount of negative impact possible to our precious environment. This certification re-enforces the company‚s commitment to addressing this issue.