Sanitary Maintenance, Contracting Profits and Housekeeping Solutions magazines announced the first virtual event of 2011 – Cleaning Innovations Virtual Conference & Expo, which will be held on May 18, 2011 and archived on The online event will provide attendees with free access to industry experts and suppliers that focus on cleaning in the commercial cleaning market.


"Cleaning Innovations is already generating strong interest from manufacturers and service providers," noted Group Publisher Rob Geissler. "Sanitary Maintenance, Contracting Profits and Housekeeping Solutions magazines, have the credibility, expertise, and reach into the cleaning market that leading suppliers have come to rely upon to be a catalyst for sales opportunities. Cleaning Innovations is a great way for brands to carry their message beyond the tradeshow floor and to engage audiences who are unable to travel to events.”


The virtual tradeshow provides a cost-effective and less time-intensive way for jan/san distributors, building service contractors, in-house service providers and facility executives to learn more about best practices in cleaning, the latest technology trends, the impact of sustainability legislation on cleaning programs and strategies and solutions for employee training issues.


Cleaning Innovations Conference & Expo will offer attendees multiple online locations to meet their specific educational and business needs including a plaza, exhibit hall, auditorium, lounge and resource library. Speakers and exhibitors will inform, interact, and network with attendees. However, unlike a traditional tradeshow, the interaction is conducted via Webcasts, scheduled group chats and message boards. Exhibitors will also provide information and demonstrations via virtual booths, and engage with attendees using online chat for private conversations. Attendees will benefit from additional online networking tools such as text chat, vCard exchange and more.


Cleaning Innovations Conference & Expo is expected to attract more than 1,000 cleaning professionals from across the country. The event will be promoted via an integrated marketing campaign led by Sanitary Maintenance, Contracting Profits and Housekeeping Solutions magazines. Attendee registration is free to cleaning professionals.

Cleaning Innovations Conference & Expo is modeled after the CleaningGreen Virtual Conference & Expo that produced phenomenal results, including more than 1,000 attendees and an average of 1,500 general qualified leads and 300 direct contact leads for exhibitors.


To continue building on the cleaning virtual tradeshow successes, a second Cleaning Innovations Conference & Expo virtual 2011 event is scheduled for September 14.