According to reports in BusinessWeek, UNITE HERE has lined up Danny Glover, the son of two union activists, and form Senator John Edwards, whose father worked in a mill, to help publicize its cause to allow U.S. workers to unionize. The national campaign will be aimed at signing up tens of thousands of service employees across the country at Hilton Hotels Corp and Starwood Hotel & Resorts Worldwide Inc. It is expected that these celebrities will be backed by rallies in 120 cities over the next several months.

"We're challenging our industry to make service jobs middle class," says John W. Wilhelm, president of UNITE HERE's hospitality division, which represents 90,000 of the 500,000 employees at full-service U.S. hotels. Nationally, nonunion hotel housekeepers earn an average of $8.67 an hour, vs. $13 for those in the union, according to the Bureau of Labor Statistics.

For additional details from BusinessWeek, click here.