Tornado Industries, Chicago, recently hired Adam Schaffer as a direct sales manager. Schaffer is representing the company in Main, Vermont, Rhode Island, Massachusetts and Connecticut.

Among Schaffer's duties are working with the companyĆ¢s distributors, manufacturers representatives, and corporate accounts in the New England area. Schaffer is a recent graduate of Northern Michigan University where he majored in electronic imaging and Web design. "Selling cleaning equipment is not like designing Web pages," says Schaffer, "but it certainly is gratifying."

Schaffer says his greatest delight comes when he helps end-customers find easier, more productive, and more efficient ways to complete their cleaning tasks.

"Our BR Vario cylindrical brush floor machine is a perfect example," he says. "It is so much easier to use than a traditional rotary. People gleam as soon as they use it."