The Cleaning Edge Unveiled as Betco’s New Identity
Betco Corporation’s (Betco) new identity, The Cleaning Edge™, encompasses the idea that Betco’s people, products and performance has allowed them to leverage it’s capabilities to meet customers needs. The Cleaning Edge™ statement will be incorporated on all communications, marketing collateral and packaging. This new tagline is a reflection of Betco’s transition over the past 56 years.
Betco has evolved from a leading private label supplier to a nationally recognized brand name in institutional cleaning. By adding equipment to the product offering eight years ago, and the recent acquisitions of PowerBuff Inc. and Basic Coatings LLC, Betco can focus its business and culture to leverage the science of cleaning. This enables Betco to broaden market base, help grow distributor profits and meet operational challenges within facilities.
“The innovation that Betco has introduced to the sanitary supply industry has been a result of our incredible resources and commitment to being a leader in the advancement of floor care, equipment, chemical management and skincare,” said Paul Betz, CEO. “It is our intent to continue pioneering new technologies that are focused on making a revolutionary impact on enhancing cleaning productivity. The Cleaning Edge™ tagline achieves a strategic identity associated with the way facility service providers perceive our company.”
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