Tennant Company Awarded Best Customer Service Booth at 2006 ISSA
Tennant Company announced that its exhibit booth at the 2006 ISSA/INTERCLEAN® USA Tradeshow and Educational Conference, which took place at Chicago’s McCormick Place October 4 – 7, was one of three larger than 300-square feet to be named Best Customer Service booth at the conclusion of the show. The award was the result of voting conducted by distributors, building service contractors, and in-house service providers who attended the show. Voters made their choices based on which company’s staff best met attendee needs, answered questions, or offered problem-solving solutions when people visited their booths.
Tennant Company’s 4,800-square foot exhibit booth was designed in partnership with Chicago’s Millennium Park, Inc. and the Lurie Garden in an effort to clearly convey the Company’s commitment to environmental stewardship. More specifically, Colleen Schuetz, the Lurie Garden’s head horticulturist, and Terry Guen, a landscape architect with Terry Guen Design Associates who helped with the original planting of the Lurie Garden, worked closely with Tennant Company to design its ISSA booth as a near-replica of the Lurie Garden, a 2.5-acre ecological and natural garden within Millennium Park.
“We took our exhibit booth in an unproven and unprecedented direction at this year’s ISSA Tradeshow and Conference in the hopes that it would provide a visual interpretation of our deep-rooted commitment to environmental stewardship,” said Steve Coopersmith, vice president of global marketing with Tennant Company. “This award signifies that the booth did just that. I believe the award also demonstrates that our booth expressed to our customers how our commitment to the environment can serve them in achieving their business goals.”
Tennant Company’s booth included an estimated 2,069 individual plants from 30 different plant varieties. In total, the booth included 1,190-square feet of perennials such as grasses, ferns, shrubs, trees as well as winding recycled rubber paths and timber borders. Like the plants found in the Lurie Garden, many of the plants used in Tennant’s booth were native to North America—native plants are environmentally friendly themselves as they are self-sustaining and require minimal maintenance.
All of the plants incorporated into Tennant Company’s booth design were donated back to the Lurie Garden to enhance its existing plantings and assist in the continued greening of the City of Chicago. Tennant Company’s total donation to the Lurie Garden was nearly $40,000.
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