U.S. Products announces that Soren Christensen has joined the company as General Manager of Sales and Marketing, Europe and Asia Pacific.

According to Doug Hauff, U.S. Products' General Manager, "Soren will be responsible for driving our international expansion in the European and Asian markets. This is in conjunction with both Sales and Product Marketing, which are headquartered in Coeur d'Alene, Idaho."

Soren joined Nilfisk-Advance in 2001 and soon became the company's General Manager of Product Marketing. He was responsible for the Nilfisk's Product Management and Corporate Marketing function.

Soren holds a Master's Degree in Business Administration and Economics from Copenhagen Business School and lives with his wife Tanja and their three children in Brondby, Denmark.