Kruger Inc., a Canadian company with operations across North America and more than 10,000 employees globally, announced it will be re-naming its Scott Paper division to Kruger Products. Montreal-based Kruger purchased the assets of Scott Paper from Kimberly-Clark in 1997. The purchase included a ten-year licensing and trademark agreement for the Scott, Cottonelle and ScotTowels trademark names which expires June 2007.

Today’s announcement is the culminating highlight of a three year re-branding initiative conceived to create an entirely new and all-Canadian banner — Kruger Products — to encompass several of this country’s most successful, best-selling tissue brands including: Cottonelle, now re-named Cashmere; SpongeTowels, the all-new, next generation of ScotTowels; Scotties; Purex; and Viva soon to be known as White Swan. Already Canada’s leading manufacturer and distributor of paper products, Kruger Products will also embrace new and innovative entries in the years to come.

“We have invested significantly and strategically in our business both in Canada and the United States,” says Mario Gosselin, COO, Kruger Products. “Kruger Products is committed to growing and diversifying our North American operations for the future. As we enter this exciting new time, we will be more focused than ever in building value for all of our great brands.”