Trade Press Publishing Corp., owners of Sanitary Maintenance magazine, announced that the publication will be working in conjunction with the Italian Association of Professional Cleaning Equipment Manufacturers (Afidamp FAB) as the official media sponsor for the 2009 Pulire Asia trade show. The show, which will be held March 31 – April 2, 2009 in Singapore, will feature cleaning technologies and related materials, products and new advancements in the cleaning industry as well as a two-day educational conference.

As the official media sponsor, Sanitary Maintenance will provide assistance in building awareness for Pulire Asia through news-worthy publicity in the magazine and its Web site,

Pulire Asia is a member of the well-known family of Afidamp FAB events, including the organization’s flagship show in Europe, Pulire. The Italian word “pulire” translates as “to clean.” Pulire Asia 2009 has received Trade Fair Certification under the United States Department of Commerce program.

“Sanitary Maintenance is the leading media outlet in the U.S. commercial cleaning industry – thousands of American cleaning product distributors and manufacturers rely on this vital resource every month. The Sanitary Maintenance brand is strong and will help reinforce Pulire as the signature event serving the Asian cleaning industry,” said Pasquale Bova, trade commissioner with the Italian Trade Commission’s Chicago office.

Asian cleaning professionals will attend the event in search of new products, service information and to partake in continuing education. Industry experts and practitioners will share their knowledge and expertise on cleaning standards and policies; emerging trends and best practices; new technology and innovative solutions; and other timely issues important to the cleaning industry.

“As the sole media sponsor of Pulire Asia, we are thrilled to make our foray into the global cleaning market,” said Bob Wisniewski, president of Trade Press Publishing Corp. “This is an exciting time for the entire commercial cleaning industry as knowledge sharing and market innovations bridge boundaries more than ever before. The opportunities on all sides appear limitless.”

Toni D’Andrea of Afidamp FAB added, “With Sanitary Maintenance, we are effectively building awareness for Pulire Asia among readers who have a need to broaden or boost their business base on an international level. As we strive to provide a strategic platform for companies with existing operations in the Asia Pacific and also for those looking to expand their commercial interests in this region, we are excited to work with a magazine that is so highly regarded by top manufacturers headquartered in the United States.”