The global retail tissue & hygiene market is highly consolidated with key players commanding prominent market shares, according to reports from Cleanzine. However, in the face of global economic downturn, the expansion of local players and private label products has constrained branded manufacturers´ performance. How companies have reacted and fared through the difficult economic times, and where to maximise growth potential over the next five years, Corporate Strategies in Retail Tissue and Hygiene 2010 explains it all.

The briefing offers an insight into to the size and shape of the tissue & hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue & hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

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