The National Association of Wholesaler-Distributors (NAW) announced a new book titled "Restructuring the Distribution Sales Effort for Maximum Productivity." It will take readers through the process from the traditional fully loaded salesforce cost structure to new salesforce models that promise higher profitability.

"Each chapter of the book deals with a subject that is critical to successful distribution sales efforts. Descriptions of what to do are written in the language of distribution. I can't think of a general sales approach that is missing," said Warren Farr, president, Refrigeration Sales Corporation.

Click here for information on "Restructuring the Distribution Sales Effort for Maximum Productivity."