To support environmental projects across the country, Kimberly-Clark Professional, Roswell, Ga., has launched the Green Patrol, a program that will bring employees and other volunteers to communities throughout the United States to help plant trees, aid in cleanup and recycling projects and other environmental efforts.

The Green Patrol will also provide rewards to people for random acts that benefit the environment, such as putting trash into recycling bins or bicycling to work.

“The Green Patrol is a hands-on effort to make a positive impact on the environment, city-by-city and state-by-state,” said Kevin McVeigh, associate marketing director for sustainability for Kimberly-Clark Professional North America.  “Throughout this year, which marks the 40th anniversary of Earth Day, we are going to be putting feet on the street at events that support clean air, reforestation, recycling, composting, as well as other activities that benefit the environment.”
 
The Green Patrol’s first projects were in Atlanta, near Kimberly-Clark Professional’s Roswell, Ga., headquarters, and Philadelphia. In Atlanta, more than 60 Kimberly-Clark employees, as well as groups from the Boys and Girls Club and a local high school volunteered to clean up the Proctor Creek, one of the most environmentally impaired creeks in metro Atlanta. The effort was undertaken as part of EarthShare of Georgia’s Corporate Green Day Challenge
 
In Philadelphia, more than 25 people from the Kimberly-Clark mill in Chester, Pa., participated in the Clean Air Council 5K Run, while a Green Patrol team assisted with the recycling, composting and cleanup of trash from the event.