InstructionLink/JanTrain, Inc. - one of the most experienced marketing and public relations firms in the cleaning industry - has shifted its focus to specialize in developing medical and scientific advisory boards, scientific communications and related marketing to validate, and help refine, products and processes that produce healthier and more productive indoor environments.

"We now provide a very specialized form of educational marketing and PR for companies within the cleaning industry whose products or services have a strong science-based advantage, and need help articulating and disseminating the messages about that advantage," said Allen P. Rathey, president of InstructionLink/JanTrain. "The goal is marketing communications with a scientific basis."

"The marketing hype that is pervasive in the cleaning industry makes it difficult for cleaning professionals to make sound judgments when evaluating products and technologies for their operations," said David Mudarri, PhD, former Senior Indoor Air Quality Scientist at the U.S. Environmental Protection Agency. "From cleaning agents to high efficiency filters, vacuum cleaners, and duct cleaning technologies, product efficacy claims for cleaning, disinfection, indoor air quality and environmental friendliness abound; but many are without scientific validity. Product and service providers whose messages are built on a platform of accurate science-based information will have a clear advantage because their claims can be trusted. It is gratifying to see efforts that assist the cleaning sector in providing such scientifically sourced marketing messages."

"InstructionLink/JanTrain's services will include coordination of advisories, research, marketing communications, outreach, training, and technical writing to maximize the influence of the information and advisory board members as appropriate," said Rathey.

Jay A. Glasel, PhD, Professor Emeritus of Biochemistry and Molecular Biology, University of CT added: "I believe that businesses faced with often conflicting, misleading, or false marketing claims about cleaning products, will benefit greatly from the accurate science-based advice and communications that will result from this progressive marketing focus."