The first edition of ISSA/INTERCLEAN® China was successfully launched September 20-22, 2006, in Shanghai, China, with 2,445 visitors in attendance. Both the tradeshow and the accompanying ISSA Educational Conference were met with enthusiasm from local and international attendees and exhibitors.

Almost 90 percent of the show’s visitors were from leading Chinese companies, representing a cross section of the country’s main regions. The remaining 10 percent represented a mix of visitors from many other Asian countries as well as from all over the globe.

After such a positive turnout, the show’s organizers—ISSA, AFIDAMP, and Amsterdam RAI, along with local partners CHC and CEIC—plan to make ISSA/INTERCLEAN China an annual event, returning to Shanghai next year; Macau, China, in 2008; Shanghai in 2009; and visiting other Chinese cities in the years to follow.

“China is a key center for businesses in our industry, for both import and export,” said ISSA Executive Director John Garfinkel. “For a first event, the exhibitors generally had compliments and expressions of satisfaction.

“We believe it was the most well-attended cleaning show ever in China,” Garfinkel added. “Nevertheless, we know it can be even stronger, and we plan significantly increased marketing efforts to this end. We will build future ISSA/INTERCLEAN China shows into a must-attend event, following the tradition of our achievements in Europe and North America.”

Positive Participant Feedback
Two thirds of the visitors were (very) satisfied, and 87 percent plan to visit ISSA/INTERCLEAN China again next year, according to the on-site survey conducted by the independent market research agency TNS China, a subsidiary of TNS, the world’s largest custom research group. The majority (53 percent) did business on the spot by requesting a quotation or ordering exhibited products and services.

Eighty percent of exhibitors were very satisfied, and 87 percent said that exhibiting at ISSA/INTERCLEAN China was very important in their company’s sales and communication strategy. Eighty-four percent have already decided to return as an exhibitor in 2007.

“The exhibitors and attendees represented the highest quality of the Chinese cleaning market, which bodes well for future exhibition success and expansion,” said Zhang Yuan, general manager of Xianke Chemicals, based in Shanghai. This event also helps to draw international attention to the high quality of products and services found within China as well as expose our market to outside advances.”

Many international exhibitors also expressed high confidence in the ISSA/INTERCLEAN brand after taking part in its newest exhibition. “If it has ISSA’s footprint on it, then we know it’s a show worth looking at, and this installment in China was no exception,” said William Mason, vice president of international sales for the U.S.-based DEMA Engineering Co. “There was great attendee traffic with a valuable cross section of north, south, and central Chinese visitors as well as from other Asian countries that have growing cleaning markets. We will definitely be back next year.”

Still others were impressed by the professionalism of those in attendance. “They have really perceived the great opportunity which is still open for all those companies who are able to invest in and to improve their future,” said Toni D’Andrea on behalf of organizing partner AFIDAMP Servizi and its Italian exhibitor members.

In addition to the strong attendance, exhibitors also complimented the event’s services and support. “We have not had a dull moment here because the attendance was excellent,” said John Peters, director of international sales for U.S.-based Roebic International, Inc. “And the show support we received by being part of the International Pavilion was great. Our translator was excellent and even researched our company beforehand to be of greater assistance to us.”

Building Momentum
The organizers see this first installment of ISSA/INTERCLEAN China as a springboard to even greater success when the show returns to Shanghai, September 19-21, 2007. Showing their strong commitment to the region and continued enthusiasm toward this emerging industry, show management also plans to make ISSA/INTERCLEAN China an annual event.

In 2008, the event will locate at the Venetian\Macau convention center in Macau—the emerging “Las Vegas of Asia”—September 16-18. This will create more business opportunities for the participants within southern China, with easy access to the major industrial and population centers of Guangzhou, Shenzhen, and Hong Kong SAR. Macau, an area with more than 70 million people in a rapidly growing economy, is also quickly becoming a significant entertainment center for business travelers and vacationers from across the Asian continent as well as from Europe and the Americas.

In 2009, ISSA/INTERCLEAN China will return to Shanghai, creating a regular rotation that should provide greater industry exposure for both Chinese and international participants in central and southern China.

According to Rob den Hertog, senior product manager of ISSA/INTERCLEAN at Amsterdam RAI, “China was a successful event for this growing region and a valued addition to the circle of impressive ISSA/INTERCLEAN events around the world. The first installment established a solid base to build on the successful ISSA/INTERCLEAN brand, which is highly respected throughout the industry.”

Education and Networking
In the rapidly growing Chinese cleaning industry, there is a demand for high quality networking and educational conferences. Thus, the concurrent ISSA Educational Conference, held in cooperation with the Shanghai Cleaning Association, was heavily attended for all sessions. Delegates expressed their appreciation for this opportunity to share knowledge at a top level, covering a wide range of topics.

International and local speakers from various leading companies shared information and experience, aided by simultaneous translators. ISSA also facilitated successful meetings between local cleaning companies and others from around the world to help foster a valuable dialogue and share information.

In all, ISSA, AFIDAMP, and Amsterdam RAI were pleased with the positive feedback and are excited to return to Shanghai in 2007 in ShanghaiMart, September 19-21.