Guy Blissett, a wholesale distribution industry expert at IBM's Institute for Business Value (IBV), has been named a Fellow of the NAW Institute for
Distribution Excellence, the long-range research arm of the National Association of Wholesaler-Distributors (NAW).

The NAW Institute established the Fellows program in 1999 to acknowledge individuals who have made and will continue to make significant intellectual contributions to the field of wholesale distribution. Other Institute Fellows are: Adam J. Fein, President of Pembroke Consulting; Brent R. Grover, President of Evergreen Consulting, LLC; F. Barry Lawrence, Director of the Industrial Distribution Program and the Supply Chain Systems Lab at Texas A&M
University; and Michael Marks, Managing Partner at Indian River Consulting Group.

During their terms, NAW Institute Fellows work with the NAW Institute to develop and bring new research studies to the wholesale distribution industry.

The first NAW Institute project that Mr. Blissett will undertake is the next Facing the Forces of Change report. The NAW Institute for Distribution Excellence and IBV announced last month that the two organizations will collaborate to produce this report. Facing the Forces of Change is the landmark wholesale distribution industry future trends research report that has been updated and published every three years since 1982. The latest version will be available in
November of this year.

Mr. Blissett brings more than 10 years of business strategy consulting experience, and has worked with leading global firms from a range of industries on issues such as logic-based pricing, market-entry strategy, new product development, and customer management. In his current role, he leads IBM's research of critical consumer products industry and wholesale distribution industry issues, drivers, and challenges. He also develops IBM's point of view on
the future of the wholesale distribution industry, identifying implications of trends and recommending responses to both existing and emerging issues.

Recent areas of focus include: food and foodservice wholesale distribution; strategies for electrical and industrial wholesaler-distributors; trends impacting the future of the consumer products industry and their implications; and information technology spending in the consumer products industry.