Exhibitors and attendees alike responded well to ISSA’s efforts at this year’s ISSA/INTERCLEAN North America 2010 to bring the entire cleaning industry together for a single week of networking and education, November 9-12 in Orlando, FL, USA.

The ISSA/INTERCLEAN trade show committee, which met just last week at ISSA headquarters and reported input from peers, echoed sentiments of a valuable event that offered strong business contacts. This was reinforced by 75 percent of exhibitor survey respondents reporting that ISSA/INTERCLEAN was their top show of the year out of all commercial and consumer events in which they participate.

“I am pleased with the high volume of very positive comments I’ve received regarding the top quality of the attendees at this year’s event,” said ISSA Executive Director John Garfinkel. “We also received many compliments on welcoming the largest event for building service contractors into the growing family of co-located conventions held during ISSA/INTERCLEAN week.”

The Building Service Contractors Association International (BSCAI) Annual Convention was co-located with ISSA/INTERCLEAN for the first time this year, adding to the 21 percent of first time, nonexhibiting attendees who were drawn to this year’s event. BSCAI’s co-location also helped ISSA/INTERCLEAN reach this year’s record-high building service contractor (BSC) participation of nearly 2,000 contractors.

“Bringing together the BSC-specific education and networking that BSCAI is known for, with ISSA/INTERCLEAN, North America’s largest industry trade show, was a win-win situation for our attendees,” said BSCAI Executive Vice President Chris Mundschenk.  “It makes a great deal of sense to capitalize on what each of our groups does best, and our first co-location between our groups illustrated that. We look forward to providing maximum value to our attendees and co-locating the BSCAI Annual Convention with ISSA’s trade show for years to come. ”

Many exhibitors made special note of the new co-location as drawing top customers the manufacturers were interested in reaching.

“We had an incredible trade show,” said PaperlessProposal.com CEO Larry Abrams. “After two full days with very consistent traffic, the final half day was even more phenomenal—right up to the closing minutes of the event. I cannot speak highly enough for how well the ISSA/BSCAI joint show was for us, and we can't wait for next year’s show.”

The Top Week of the Year
BSCAI joined the International Executive Housekeepers Association (IEHA) and the Association of Residential Cleaning Services International (ARCSI), which hosted their annual conventions, as well as groups such as the Professional Retail Store Maintenance Association (PRSM) and Orlando International Facility Management Association (IFMA) Chapter that hosted regional events. Many distributor marketing groups also hosted their members during the week.

This convergence of events resulted in a gathering of 13,585 top industry professionals from more than 70 countries. These attendees had the opportunity to meet with the top 630 suppliers from around the globe, including 131 new exhibitors. Most notable is that almost 20 percent of those new exhibitors were from countries outside of North America.

Participants also commented that the exhibit hall was busier on the second and third days than they experienced in 2009, which is reinforced by attendees who reported during their registrations that they planned to spend more days at the show than last year.

Other exhibitors were pleased with the strong international attendance at this year’s event, a testament to the hard work of ISSA’s trade show partner, Amsterdam RAI and ISSA’s international offices, which have developed numerous alliances around the world—and across borders.

In addition to the many Latin American ISSA members who took part in this year’s Orlando show were representatives from such international organizations as the Italian Association of Distributors in the Professional Cleaning Industry (AFIDAMP), the British Institute of Cleaning Science (BICSc), the British Cleaning and Support Services Association (CSSA), the Polish Cleaning Association (PIGC), the South African National Cleaning Contractors Association (NCCA), and The Word Federation of Building Service Contractors (WFBSC).

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