Currently, truly green cleaners account for only 2% to 5% of the products sold in the $17.5 billion US cleaning products market for household, janitorial, food service and laundry chemicals. However, due to increased consumer misperceptions regarding the terms "green," "sustainable" and "natural," government regulatory agencies and NGOs have developed programs to certify consumer products that meet stringent standards for sustainable formulations.

Historically, these standards did not require companies to include the formula's fragrance in the criteria for certification, but this is about to change. Pressure from eco-savvy consumers and media reports that cast doubt upon the safety of household products have led the industry to move toward sustainability.

Sustainable Fragrances for Cleaning Products 2009 is specifically designed to bring delegates on a journey that will take them from learning the basics of sustainable practices to the development of a framework that helps companies create products that meet certain stringent criteria, ultimately allowing them to communicate a message to their customers that is founded upon solid science. Speakers from Arylessence, Bell Flavors & Fragrances, CleanGredients, Clean Production Action, CeeTox, EPA Design for the Environment, Firmenich, Givaudan, Green Seal, Method Inc, The New York Times, RIFM, Scent Marketing Institute, Seventh Generation, The Roberts Group, The Soap and Detergent Association, ToxServices LLC, Trilogy Fragrances and US EPA will address the challenges of creating "green" and/or "sustainable" fragrances for cleaning products.

"This conference is the first of its kind to bring together the cleaning products industry, fragrance manufacturers and suppliers of raw materials for the fragrance industry to learn about changes to existing standards and discuss ways to untangle the intricate fragrance supply chain," said Senior Conference Producer, Jessica Johnson. "Delegates will hear from the most knowledgeable and comprehensive group of speakers on this topic ever."

Co-Chaired by Lauren Heine, Senior Science Advisor, Clean Production Action, Marian Marshall, Director of Government Relations, The Roberts Group and Ladd Smith, President, Research Institute for Fragrance Materials (RIFM), this compelling and thought-provoking program will be interspersed with ample time to network with speakers and delegates. One pre-conference seminar, A Primer on Green Fragrances led by Steve Herman, President of Diffusion LLC will be held prior to the conference on Wednesday June 3.

For complete program details and registering options, click here.