The National Association of Wholesaler-DistributorsÕ (NAW) Distribution Research and Education Foundation (DREF) released an all-new book titled OUTLOOK 2006. This publication is an executive companion piece to the leading wholesale industry study Facing the Forces of Change: The Road to Opportunity. To order OUTLOOK 2006, click here or call NAW at 202-872-0885.

"OUTLOOK 2006 is a diverse collection of insights from a power-packed group of 11 wholesale distribution industry analysts, authors, professors, and consultants. Each contributor uses the well-known Facing the Forces of Change study as a starting point," said Ron Schreibman, executive director for DREF. "The authors provide their assessments and predictions about the major trends in the wholesale distribution industry and near-term pressing issues."

Topics covered by OUTLOOK 2006: An ExecutiveÕs Companion to Facing the Forces of Change include: strategic planning, increasing value to potential investors, improving employee relations, strengthening manufacturer-distributor relations, salesforce transformation, corporate branding, strategic communications, effectively employing technology, applying customer profitability data, and exploring outsourced logistics services.

OUTLOOK 2006: An ExecutiveÕs Companion to Facing the Forces of Change and all others published by NAW/DREF are available here.