Cleaning Technologies Group Names Director of Marketing
Cindi Bentley has been promoted to director of marketing for Cleaning Technologies Group (CTG). CTG is the commercial cleaning chemicals and hard goods business of CPAC’s Fuller Brands Segment, which was formed when The Fuller Brush Company's commercial cleaning division and the former IVAX Industries' janitorial chemicals business combined forces.
In this new role, Bentley is responsible for directing and coordinating CTG's marketing activities, including product management, pricing, advertising, and brand development initiatives. She will also oversee channel marketing strategies and product line positioning. In addition, Bentley will maintain operational oversight of CTG’s Customer Service department, which has been under her direct management since 2001.
Bentley was employed by IVAX at the time its assets were acquired by CPAC in 1994. When manufacturing was relocated to the Fuller Brush plant in Great Bend, Kan., she was an integral part of the CTG transition team. Over her career, she has held numerous functional and managerial positions in transportation, production scheduling, warehouse, and customer service. In 2000, she received a CPAC, Inc. President’s Award in recognition of her excellent rapport with customers and her comprehensive product knowledge.
Thomas N. Hendrickson, CPAC’s president and CEO, said, “Throughout her career, Cindi has shown a passion for customer care, which is exemplified by the outstanding customer service program she has built over several years. We are confident she will apply this same passion in providing excellence in brand marketing, which will be evident in the quality support her team provides our manufacturer’s representatives, building service contractors, and distributors.”
Bentley holds a degree in Business Management from Marion Technical College in Marion, Ohio. Her office is located in Great Bend, KS.
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