Clarke earned the bronze Seal of Approval for its BEXT extractor from the Carpet and Rug Institute (CRI), signifying that it exceeds average standards for carpet cleaning effectiveness.

To qualify for the Seal of Approval, extractors must undergo a stringent testing process at an independent laboratory that measures three key performance criteria: amount of soil removed, amount of water left in the carpet sample and impact of the equipment on carpet fibers and appearance. Extractors that exceed average soil removal standards receive a bronze rating. The first phase of the Seal of Approval program for cleaning equipment tests “restorative” extractors designed for deep cleaning to remove as much of the soil from the carpet as possible. An independent laboratory administers the testing for deep cleaning extractors. The program tests for:

  • Amount of soil removed from the carpet
  • Amount of residual water left in the carpet
  • Impact of the equipment on carpet fibers and appearance
“We could not be more pleased that the carpet industry is distinguishing truly effective extractors from those that do not perform well or even damage carpet fibers,” said Shawn Wright, Clarke’s product manager. “Our focus is on satisfying our customers and the bronze Seal of Approval is proof that our product delivers.”

The testing protocol for extractors uses sophisticated x-ray fluorescence (XRF) technology to measure the precise amount of soil removed from a carpet sample.

“Proper carpet care requires periodic deep cleaning to remove built up residues and trapped soil, but professional laboratory testing has shown vast differences in the soil removal capability of extractors,” said Werner Braun, CRI president.

“The Seal of Approval program addresses the issue of carpet cleaning effectiveness by testing and certifying only those products that meet high performance standards. This not only helps customers recognize quality products, it also helps them understand the best methods for preserving the life and beauty of their carpet.”

Wright noted that the BEXT extractor was effective at recovering water from the carpet test sample and cleaning without damage to carpet fibers. These criteria are included because water and dirt left in a carpet negatively affect the appearance of the carpet, damage the fibers and create the potential for mold growth. Experience has also shown that some equipment can cause excessive wear on the carpet.

“Effective carpet cleaning helps preserve the life and beauty of a carpet,” added Keith Willey, marketing manager. “This saves money on premature replacement and allows people to enjoy the many benefits of carpet.”