The Housekeeping Channel announced the addition of John Bell, Senior Vice President and Creative Director for Ogilvy Public Relations, to its Advisory Board.

Bell has more than 20 years in advertising, interactive and broadcast experience and has been a pioneer in using interactive channels to build user experiences that drive business.

“John Bell is devoted to creating genuine connections between people, and his passion and vision will add to the quality of advice and resources available from The Housekeeping Channel,” said Allen Rathey, president of The Housekeeping Channel. “His experience in all aspects of interactive media will add creativity and a unique perspective to our Technical Advisory Board.”

Bell heads Ogilvy’s 50-person Creative Studio from offices in Washington DC. Creative Studio/Interactive generates online experiences and campaigns that enhance the power of offline activities and extend messages through the digital medium. He developed 360 Degree Digital Influence to connect Ogilvy’s brand-building PR expertise with insider knowledge of new digital trends. He has created integrated marketing and branding programs for clients including Johnson & Johnson, Carpet & Rug Institute and the National Institutes of Health.

As the Creative Director at, he designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, and Travel Channel, not to mention a host of digital TV network sites and global sites.

Prior to, John launched and grew Media Circus Interactive Advertising as EVP/Creative Director. He created the first Interactive advertisement for American Express and one of the first forms of interactive advertising for Sony with the Sony Road Trip on Launch CD-ROM digital magazine.