Hal Koller has been named the new National Sales Manager for Basic Coatings. Koller is responsible for managing the Basic Coatings national sales force, developing and implementing sales strategy and programs.

"Hal brings a wealth of relevant experience to his position on our management team," says Greg Chesnutt, president and COO, Betco Corporation, parent company of Basic Coatings. "We're truly excited about his energy, intimate first-hand knowledge and initiative that he brings to this important position. We are very excited to have him as part of our successful Basic Coatings’ Management Team."

Koller most recently worked as director of sales and product development, successfully executing large sales and promotional campaigns in the wood flooring category. Previously, he started his own wood flooring company.