According to reports in the Jacksonville Business Journal, and specifically, Stephen Ashkin, president of The Ashkin Group, green cleaning has gone through a major transformation since the early 1990s, from ineffective and expensive products to products that are easy to use and cost effective.

As more companies embrace green cleaning, Ashkin recommends using it as a marketing tool for commercial building owners. In other words, advertise that the building uses cleaning products that reduce health effects on its occupants, a major selling point in today’s health-conscious world.

To add credibility to this claim, the EPA recommends environment-friendly cleaning products that fit the Green Seal standard. Meeting the standards means the organization only uses products that have passed Green Seal's 40 standards, reduce toxic pollution and waste, conserve resources and minimize global warming and ozone depletion.

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