AFFLINK announces the addition of Bestway Cash N Carry of Mississauga, Ontario as its newest member.  The addition is effective February 1, 2011.

Bestway was established in 2002 as a retailer of ethnic grocery products which in time expanded into a chain of 4 locations across the greater Toronto area. With changing marketing conditions, Bestway has been restructured in a strategic move to diversify its product offering to service the wholesale market as a broad line food service distributor.

Today with more than 4000+ products across multiple categories, Bestway is able to help their clients consolidate their business purchases thus giving them the time and efficiency to run their business. Bestway carries products in 5 key categories - disposables packaging, food products, small wares, janitorial and industrial supplies. Disposables include items such as food packaging. Food products include dry, frozen, and refrigerated grocery products. Small wares include commercial grade kitchen wares & equipment supplies. Janitorial supplies include products related to sanitation and cleanliness such as garbage bags, chemicals and brooms. Industrial supplies include warehouse management products such as pallet wrap, packaging tape, office products, gloves and safety items.

President Rafique Rao contends that; "Our growth and success is based on the relationship we develop with our customers. The market is fragmented with various pricing models and product quality offerings. It can get confusing for the end user to understand the value of the products and service they are receiving. Lower prices alone do not translate to better value. Every day, we do our best to actively educate our customers on the products we offer and how our business can provide real value in reducing their costs. Our new partnership with AFFLINK within the Food Service category will undoubtedly strengthen our ability to meet and exceed our clients’ needs now and in the future.”