Swisher Hygiene Relaunches Daley Brand
Swisher Hygiene Inc. announced that it will relaunch its Daley brand. Acquired by Swisher Hygiene in September 2011, Daley International is a manufacturer and marketer of private-label and brand name institutional and industrial cleaning products.
To better reflect Daley's leading position and enhance its future growth opportunities across all product and service categories, Swisher Hygiene will introduce a modernized image and marketing materials to promote consistency and embody the product innovation that Daley continues to pursue. In concert with the rebranding, Swisher has dedicated a new highly experienced and skilled sales team responsible for prospecting, selling to, and servicing Daley's current and future clients.
"The Daley brand carries a great deal of brand equity in the industry, and we believe the ISSA/INTERCLEAN show is the perfect time to showcase DALEY's new brand and products, while also highlighting Swisher Hygiene's ability to manufacture an extensive array of products at all of our strategically located regional chemical facilities," said Thomas Byrne, Interim President and Chief Executive Officer of Swisher Hygiene. "This rebranding initiative will allow us to effectively expand the non-service segment of our business and reach a broader segment of the chemical industry. Daley is a shining example of how Swisher Hygiene continues to provide best-in-class products as well as outstanding customer service."
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