Survey: Purchasers Buy Green Despite Economy
Green purchasing budgets will continue to rise and the current political administration in the United States will positively impact green spending, suggest findings from TerraChoice Environmental Marketing's 3rd annual EcoMarkets Summary Report.
"There is a conventional wisdom that green concerns go away in tighter economic times," says Scott McDougall, President and CEO of TerraChoice Environmental Marketing. "This year's EcoMarkets study - a sample of companies that spend over $68 billion annually - proves this false. In fact, greener purchasing continues to accelerate."
Highlights from the EcoMarkets 2009 findings include:
• More than half of all purchasers (56%) have done more "green" purchasing in the last 12 months (during the recession) than ever before.
• The vast majority of purchasers (83%) predict more green purchasing in the next two years.
• Even amongst those purchasers that believe the North American economy has been in either recession or depression, 84% predict increases in "green" spending.
• More than three quarters of purchasers (76.3%) believe that the Obama Administration in the United States is having a positive impact on "greener" purchasing in North America.
• In the United States, Energy Star, Green Seal and EcoLogo are the top three most recognized eco-labels with recognition rates of 88%, 61% and 59% respectively. In Canada, the top three most recognized eco-labels are Energy Star, EnerGuide, and EcoLogo, recognized by 81%, 76% and 62% of purchasers respectively.
To receive a free copy of the EcoMarkets 2009 Summary Report, go to www.terrachoice.com/home/services/research. For more information about TerraChoice's market research services and the report, email us at: email@example.com.
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