Most people spend less time outdoors during the winter because of winter temperatures and the build-up of snow, according to an article on the SAT Press website. As a result, businesses that rely on a regular stream of visitors for their revenue-making tend to suffer, meaning that they need all of the marketing advantages that they can get to make up for the effects of the season.

One example is commercial cleaning — which can have a bigger impact on a business’s marketing than most people would expect. Since people are prone to making judgments based on a clean and professional look, this can instill confidence in a business’s products and services, increasing the chances of them making a purchase.

Furthermore, a clean and professional look contributes to a positive shopping experience for customers, which increases their chances of coming back. At the same time, commercial cleaning is useful for keeping properties in excellent condition by cleaning up substances that can cause damage and deterioration.

Similar to its effect on marketing, this benefit is even more important in winter than in the other seasons because wintertime conditions are harsh on most building materials, a little clean-up can produce big savings for businesses on both repair and replacement costs in the long run.

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