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-1072896682Cleanlink News 3/18/2010
Survey: Why Are You Buying Green?
What motivates a business to consider the environment? How and why will environmental responsibility increase in the future?
A survey, conducted by SCA Tissue, outlines the answers to these questions. Surprisingly, the survey found that businesses tend to purchase green products not because of the bottom line but because they care.
Survey Results
• 88 percent of respondents choose to purchase green products because they care for the environment.
• 82 percent of respondents reported either a positive impact or no change to their bottom line as a result of their choice to purchase green products.
• 85 percent of business decision-makers have maintained or increased their purchases compared to last year.
• 70 percent believe the role the environment plays in their industry will increase to some level in the future.
• 63 percent of respondents are wary of the abundance of "green" claims made by manufacturers today and feel that products declaring to be green are probably eco-friendly, but also exaggerate claims and blow things out of proportion.
Survey Methodology
The survey was commissioned by SCA Tissue and conducted online with a random sample of 1071 men and women, 18+ who own or manage a business or make purchasing decisions for restaurants, hospitals, schools or industrial facilities.
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