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Cleanlink News 7/1/2011

Rubbermaid Launches Blog


Rubbermaid Commercial Products (RCP) announces the launch of its official blog: Trash Talkin’ Clean Freaks at http://blog.rubbermaidcommercial.com. The new blog offers RCP customers and partners an exclusive look at new product innovations, company news and industry trends that will help them work smarter and gain unique insight directly from RCP experts.
 
Trash Talkin’ Clean Freaks provides RCP distributors, end-buyers and end-users with the latest company and industry information on topics such as green cleaning, material handling, recycling and waste management, skin care and even away-from-home washroom solutions.  Blog content is written by RCP product managers and channel marketers keeping RCP’s customers and industry partners up-to-date on valuable news they can use to enhance their business operations.   
 
“At Rubbermaid, we recognize that our customers and industry partners are getting information through a variety of sources and more often social media networks are playing an important role in how we communicate as a company,” says Jenn Schneider, public relations and social media manager for Rubbermaid Commercial Products. “Our blog has been designed to serve as a forum to engage our customers and share essential, valuable information with them on a regular and more frequent basis.”
 
The RCP blog also features information on upcoming and recent trade shows, product launches and strategic company news.  While bloggers are writing about news that pertains specifically to the cleaning and maintenance industry, the information is segmented to target specific categories, including cleaning, foodservice, material handling, microfiber, recycling, waste and water conservation.


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