Nilfisk, manufacturer of professional cleaning equipment, announced that Matt Nuijens has joined the firm as vice president of Indirect Sales with the company’s U.S. Floor Care business.

In his new role, Nuijens will oversee a team of regional directors and strategic account managers who will work with both commercial and industrial dealers. The hiring comes as Nilfisk combines its industrial and commercial indirect sales businesses into one streamlined team.

Prior to joining Nilfisk, Nuijens was vice president of Global Sales for Apex Tool Group and was responsible for the firm’s Motor Vehicle, Aerospace and General Industry market segments. While in that capacity, Nuijens rolled a new vertical go-to- market strategy, increased revenue and margins through distribution channels, and focused on the brand’s value to build market differentiation.

“Matt brings to Nilfisk a depth of sales leadership experience, savvy and know-how that will serve us well as we continue to grow our market share in the U.S.,” said Andrew Ray, president, Americas, with Nilfisk.