Nichols Names New Director Of Marketing And Innovation
As part of a strategic plan for continued growth and innovation, Nichols announces the appointment of Tina Saunders to Director, Marketing & Innovation.
Saunders joined Nichols in April 2016 as Strategic Innovation Leader, focusing on custom value-added services; Nichols xSell360 digital sales tool; supplier IoT solutions; mobile ecommerce; and aPRO360, a new quality inspections program/app for end-users.
Under Saunders leadership, the marketing and innovation team will drive Nichols brand awareness and engagement while encouraging adoption and optimization of digital innovations and electronic methodologies.
With experience in manufacturing, distribution and consulting, Saunders brings to Nichols almost 20 years of industry specific expertise in sales, marketing and technology. She also the author of the Sanitary Maintenance column, “The Strategic Sell”.
“Integrating Tina’s cross-functional experience into marketing allows us to align our messaging and bring a new level of Innovation, Knowledge and Excellence to our customers,” said Kevin Rahrig, COO.
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